IMK is the search for flawless form through modification of natural human proportions. This form is obtained from the clothes-sexuality relation.
IMK’s primary request was a text-based logo, so this bold font option was selected from all the choices. The short brand name and the characteristics of the chosen font ensure the logo remains highly legible at any size, on any device or surface.
The interface uses a minimalist, monochromatic design to maintain focus on the product images and maintain a sleek, modern aesthetic. The layout appears intuitive and easy to navigate for users, with clear CTAs and straightforward options.